Converse Cherry - AW LAB

Anubi was invited by AW LAB to tell the story of the three new Converse Cherry shoes in an engaging and dynamic 3D visual, which aims to capture the attention of the new generations both digitally and in stores, along with key visuals for the broader digital campaign.

The content was created in multiple formats to suit various platforms, including social media, web, and store monitors in Italy and Spain.

Storyboard

Process