We had the pleasure of collaborating with Freeda to bring to life the illustrations created by Parco Studio for Armani as part of the Forestami initiative. Our team was responsible for developing an animated teaser and a main video, aimed at effectively communicating the project's mission and impact. The goal was to create an engaging narrative that would enhance the initiativeās message of sustainability and reforestation.
We animated the flowers designed by Parco Studio to bring nature to life and enhance the green concept of this fantastic collaboration š³
The physical installation is showcased throughout Fashion Week to raise awareness and actively involve the citizens in making Milan greener.