Emporio Armani x Forestami
Client
Emporio Armani
Services
Motion Design
Production
2024
Motion design and 2D animation for Emporio Armani x Forestami. Anubi animated illustrations by Parco Studio for Milan Fashion Week 2024.
Motion design for Emporio Armani x Forestami
For Milan Fashion Week 2024, Anubi collaborated with Freeda to animate the illustrations created by Parco Studio for the Emporio Armani x Forestami campaign. We produced a teaser and the main film, translating the botanical visual system into motion design to communicate urban reforestation and the Milano Green Circle 90/91 project.
Animating the botanical illustrations
Flowers, leaves and organic forms grow, assemble and frame the Emporio Armani and Forestami logos. The 2D animations—from horizontal and vertical formats to square loops—extend the campaign’s visual identity onto the screen and reinforce the message “We shall plant a better future together”.
The campaign at Milan Fashion Week
During Fashion Week, the activation took place at Via Manzoni 31 with an electric Emporio Armani-branded Ape Car, illustrated shoppers and postcards. Anubi’s animated content extended the experience’s visual identity and reinforced Forestami’s message: involving the public in building a greener Milan.
Full credits
- 2024
- Emporio Armani
- Agency - Freeda
- Art Direction & Illustration - Parco Studio
- Anubi
- Motion Design
