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AnubiCreative Studio

Opendent Plaque Detector

Client

  • IDI EVOLUTION

Services

  • Art Direction

  • Commercial/Advertising

Production

2024

Woman uses the Opendent Plaque Detector against a blue-and-purple lit background

For IDI Evolution, Anubi led art direction, the launch film, photography and tutorials for Opendent Plaque Detector, with video production by Red Studio.

Opendent Plaque Detector launch film

For IDI Evolution, we led art direction for the Opendent Plaque Detector launch film, produced by Red Studio. The at-home device lets patients detect plaque, review the results in the app and share them remotely with their dentist.

Launch film showing the Opendent device, at-home plaque scanning and review of the results in the app.
Transcript

No dialogue. A woman removes Opendent from its base, switches on the light, scans her teeth and checks plaque results and the app calendar on her phone; the film ends with the device charging.

Product photography and video tutorials

We also produced product photography for social and web promotion and two video tutorials showing how to use Opendent and review results in the app.

Red-haired woman smiles toward the camera during the Opendent photo shoot
Woman in white glasses holds the Opendent Plaque Detector toward the camera
Woman uses the Opendent Plaque Detector against a blue-and-purple background
Close-up of a woman using the Opendent Plaque Detector
Woman holds the Opendent Plaque Detector beside a bathroom mirror
Opendent device in the foreground frames a woman’s eye
A hand lifts the Opendent Plaque Detector above its charging base
Opendent Plaque Detector seated in its charging base on a white pedestal
Silent tutorial showing how to remove Opendent from its base, switch it on, connect the cable and return it to the base.
Transcript

No dialogue. A hand removes Opendent from its base, presses the blue button, connects a cable to the bottom of the device, shows the status light and returns it to the base.

Silent tutorial showing device activation, tooth scanning and review of results in the Opendent app.
Transcript

No dialogue. A hand switches on Opendent, opens the app on a smartphone, uses the device light to scan the teeth and reviews the calendar and results screen.

Behind the scenes

Camera operator moves a cinema camera on a slider toward the Opendent bathroom set
Lighting equipment, stands and cables arranged in the studio before filming
White cyclorama with trusses and equipment on the Opendent set
Overhead view of the crew working on the white Opendent set
Lit Opendent bathroom set with a round mirror and lighting stands
Cinema camera with monitors during the Opendent product shoot
Two crew members on the white cyclorama beneath the studio lights
Overhead view of the crew and equipment around the Opendent set
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Full credits

  • 2024
  • IDI EVOLUTION
  • Video production - Red Studio
  • Anubi
  • Art Direction
  • Commercial/Advertising

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