Efferalgan - TV Commercial
Client
UPSA
Agency
Naïve
Services
Commercial/Advertising
3D Animation
CGI
Production
2024
A 3D TV commercial for UPSA’s Efferalgan with Naïve Agency: Anubi animated a new character in a dynamic story inspired by the effervescent product.
A 3D TV commercial for Efferalgan
Anubi collaborated with Naïve Agency on the animated 3D production of the Efferalgan television commercial for UPSA. The concept introduces a new character in a dynamic, lively story built around the product’s effervescence and developed through character animation, CGI and bubble simulations.
Transcript
Audiovisual description: the blue character indicates a painful area; a tablet dissolves, bubbles form an arrow and the video ends with the UPSA Efferalgan 500 mg packshot and regulatory notice. The Italian voice-over presents Efferalgan and states that, thanks to its effervescence, it can act up to twice as fast against pain and fever for rapid relief.
3D character styleframes
The visual research explored the blue character’s silhouette, hair, accessories and proportions before the final design was selected.
Development, rigging and simulations
The process shows the character rig and procedural tests for the tablet, effervescent bubbles and particle arrows used in the commercial.
Transcript
Visual description: a wireframe tablet moves among dark particles; an arrow crosses the scene and fragmented letters disperse. The video has no audio.
