MINE Beauty
Client
MINE
Agency
FREEDA
Services
VFX
CGI
FOOH
3D Animation
Commercial/Advertising
Production
2024
For the MINE Beauty launch, Anubi and Freeda created a CGI and VFX film set at Milan Cathedral plus assets for the integrated brand campaign.
For the launch of MINE Beauty, we partnered with Freeda on an integrated campaign. Anubi created a CGI and VFX film set in Piazza del Duomo in Milan, plus 3D product visuals for the launch video.
The FOOH scene places an oversized MINE product beside Milan Cathedral; the product film presents the range through CGI compositions lit in purple, fuchsia and black.
CGI and VFX launch film
FOOH at Milan Cathedral
Styleframes
A selection of styleframes for the MINE range, featuring product compositions, applicators and a purple, fuchsia and black palette.
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Full credits
- 2024
- MINE
- Agency - FREEDA
- Agency - Freeda
- Anubi
- VFX
- CGI
- FOOH
- 3D Animation
- Commercial/Advertising
