UPSA x NOURISHED - Gummies

Clients

UPSA
Nourished

Agency

Naïve

Services

Commercial/Advertising

Production

2024

UPSA x Nourished Gummies pack in a colourful CGI scene

CGI campaign for UPSA x Nourished with Naïve Agency: Anubi created 3D commercials for Sleep, Energy and Collagen Skin Gummies for TV and digital.

A CGI campaign for UPSA x Nourished

Anubi collaborated with Naïve Agency on a series of commercials for UPSA, in partnership with Nourished, dedicated to Sleep, Energy and Collagen Skin Gummies. The studio handled 3D production, motion graphics and video, creating a distinct visual language for each product.

A 15-second 3D CGI commercial for Gummies Sleep, part of the UPSA x Nourished campaign created by Anubi with Naïve Agency.

Transcript

Visual description: the purple gummy appears in a blue CGI scene among pillows; the video closes on the Gummies Sleep pack.

Sleep Gummies

The Sleep variant combines blue and purple tones with a soft CGI set inspired by pillows, leading to the product packshot.

Sleep gummy in close-up in the blue CGI scene

Formats for TV, Meta, YouTube and preroll

The commercials were adapted into 15, 10 and 6-second cuts for TV, Meta, YouTube and preroll, keeping the storytelling and visual identity consistent across formats.

Purple Sleep gummy among blue pillows in the CGI scene

Gummies Sleep pack in the final scene of the 3D commercial

Collagen Skin Gummies

The Collagen Skin variant uses pink tones and presents the gummy in a CGI set inspired by a photo shoot.

A 20-second 3D CGI commercial for Collagen Skin Gummies, part of the UPSA x Nourished campaign created by Anubi with Naïve Agency.

Transcript

Visual description: the pink gummy appears in a CGI set inspired by a photo shoot, with cameras and product-focused framing.

Pink Collagen Skin gummy in a CGI set with cameras

Pink Collagen Skin gummy in close-up against a pink background

A 15-second 3D CGI commercial for Gummies Energy, part of the UPSA x Nourished campaign created by Anubi with Naïve Agency.

Transcript

Visual description: the orange gummy appears in a colourful CGI scene; the video closes on the Gummies Energy pack.

Energy Gummies

The Energy variant uses an orange palette and a CGI composition centred on the gummy and product packshot.

Gummies Energy pack in the orange final scene of the 3D commercial

3D development and animation

This section brings together viewport previews, exploded views and rough animation used to define movement, composition and timing before the final renders.