Independent creative duo
Italia ed Europa / Anubi
Videos and animations for dental trade shows
Anubi creates product videos, tutorials and animations for dental trade shows. We present devices and features with content for stands and sales teams.
Approach
Dental device manufacturers and distributors preparing product communications for stands and sales teams.
Present your device with a video that makes sense without sound. Anubi creates content for dental trade shows and sales teams: product videos, animations and demonstrations to show during meetings.
Opendent: from launch to using the device
For IDI Evolution’s Opendent Plaque Detector, we handled art direction for the ad, with video production by Red Studio, as well as product photography and two tutorials.
The ad introduces the device; the tutorials show how to use it and view results in the app. This distinction helps determine how much each video needs to explain.
The message starts with your technical materials
We use product sheets, screens and information from your team to represent the device. Your product contact reviews names, features and steps in the scenes.
To show a procedure or anatomical detail, we agree on the sources and who needs to approve the representation. The explanation needs to match the product information.
We prepare content for your stand
Send us photos or models of the device, the main message and the required languages. If you want to show the app, we need the screens and the order of actions.
Ask your stand supplier for the screen dimensions in pixels and accepted formats. These details let us design text and framing in the right proportions.
Draw attention on screen, explain during the meeting
For people walking past the stand, we prepare a short looping video with a product and message they can recognise halfway through.
For salespeople, we make clips dedicated to individual features. Live footage shows actions; motion graphics clarify steps and screens; 3D reveals components and internal details.
Review the scenes before the final video
We show you the sequence and test images. With your team, we check that the device, copy and screens match the version you’ll present.
We then prepare the animation and language versions. Translations are fitted to the available space, with enough time to read them.
Prepare your trade show with Anubi
Send us the materials and stand installation date. We organise production to leave time for testing files with the screen supplier.
We can also make versions for your website and distributors, with a voiceover or fuller explanations. We’ll propose content to use before and after the event.
Clients and collaborations
