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AnubiCreative Studio

Diadora Utility

Client

  • Diadora

Agency

  • Postilla

Services

  • CGI

  • Motion Design

  • Commercial/Advertising

Production

2026

Low-angle view of the yellow-and-black Diadora Utility Vortex, showing the outsole

Two CGI product films for Diadora Utility Vortex, created by Anubi with Postilla to showcase the work shoe’s design, flexibility and responsiveness.

We collaborated with Postilla to create two 3D videos dedicated to the Diadora Utility Vortex, with the goal of showcasing its design and highlighting its key technical features. Although it is unmistakably a work shoe, the line separating it from a sports shoe is extremely thin—not only in terms of aesthetics, but above all in its performance, including flexibility, a smooth heel-to-toe transition, and responsiveness.

CGI reveal of the yellow-and-black Vortex, showing its profile, upper, outsole and motion before the Diadora Utility logo.
Detail of the yellow upper and black tread of the Diadora Utility Vortex
Yellow-and-black Diadora Utility Vortex viewed from below on black
Blue-and-black Diadora Utility Vortex in three-quarter side view
CGI film of the blue Vortex connecting sports performance with workplace protection through profile, outsole and technical details.

Process

Abstract light-trail loop visualizing the shoe’s smooth heel-to-toe motion and responsiveness.
Side silhouette of the Diadora Utility Vortex on a grey gradient
Side silhouette of the Diadora Utility Vortex on an orange gradient
Side 3D render of the yellow-and-black Diadora Utility Vortex
Rear three-quarter 3D render of the yellow-and-black Diadora Utility Vortex
Front three-quarter 3D render of the yellow-and-black Diadora Utility Vortex
CGI loop rotating the yellow Vortex to show its tread and outsole construction.
Clay render of the shoe’s 3D model during early development.
Close-up clay render of the outsole geometry and tread grooves.
3D development view showing outsole components and geometry under construction.

Full credits

  • 2026
  • Diadora
  • Agency - Postilla
  • 3D Production - Anubi
  • Anubi
  • CGI
  • Motion Design
  • Commercial/Advertising

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