okokok — PRIMO
Client
okokok
Services
Branding
Art Direction
3D Animation
Product Design
Production
2026
PRIMO is okokok’s analog clock concept: product design, branding and CGI by Anubi, with a sandblasted aluminium body and black anodised face.
okokok — product design and tactile research
okokok is a product design brand created by Anubi. The project explores how manufacturing methods, materials, textures and tactile qualities shape the perception of an object. Its first case study brings together concept development, branding, art direction and 3D animation.
PRIMO — aluminium analog clock
PRIMO is okokok’s first concept: an analog clock with a premium, technology-led character. Its sandblasted aluminium body alternates solid elements and openings that reveal glimpses of the mechanism. A black anodised face, metallic hands and a red accent define its minimal graphic presence. Product views, exploded compositions, construction details and CGI sequences present the design.
Transcript
No dialogue. PRIMO’s black face fills the frame; the camera pulls back to reveal the clock, its red hand and layered aluminium body behind a black geometric plane. Short sound design with no intelligible speech.
chaochao — the okokok mascot
chaochao is okokok’s orange mascot and introduces a more playful element to the brand’s visual system. Still a little shy, the character will gradually take on a more recognisable role in okokok’s identity.
Full credits
- 2026
- okokok
- Product design - Anubi
- Branding - Anubi
- Art direction - Anubi
- 3D animation and CGI - Anubi
- Anubi
- Branding
- Art Direction
- 3D Animation
- Product Design
