Oakley Meta HSTN — Mix N Match
Clients
Oakley
Meta
Agency
Luxottica
Services
3D Animation
CGI
Production
2026
Anubi's Mix N Match CGI campaign for Oakley Meta HSTN AI glasses presents frame and lens colorways through product-focused 3D animation.
Mix N Match CGI campaign
For the launch of Oakley Meta HSTN AI glasses, Anubi created Mix N Match, a CGI film for a wider campaign developed by the Luxottica Creative Hub. Designed for performance marketing, the content presents the available frame-and-lens combinations clearly and dynamically.
Transcript
The film opens on the temple and Oakley and Meta branding. Different frames rotate against a dark background; a sequence of colored lenses introduces new combinations before the final front views of the glasses.
Design, technology and color variants
The direction keeps the product at the center: close-ups of the camera, temples and Oakley | Meta branding alternate with front views, exploded technical compositions and transitions between different frames and lenses. The 3D animation creates a clean visual language consistent with the wider campaign.
CGI process
The animatics document the development of framing, movement and lens reflections. Exploded views reveal the frame, camera module and internal components before the final render.
Full credits
- 2026
- Oakley
- Meta
- Agency - Luxottica
- Campaign - Luxottica Creative Hub
- Anubi
- 3D Animation
- CGI
