Fendi Nano Fendigraphy
Services
Art Direction
3D Art & Design
3D Animation
Commercial/Advertising
Production
2023
An independent CGI spec ad for the Fendi Nano Fendigraphy, combining product animation, art direction and visual references to Fendi Casa.
We developed an independent CGI spec-ad concept for the Nano Fendigraphy, Fendi’s hobo bag distinguished by metal FENDI lettering. The project was not commissioned by or affiliated with Fendi and is presented as an art-direction and 3D-animation study.
The film places the bag in a vertical set of pink, aqua and gold, built from curtains, stairs, plinths and geometric forms inspired by the interior language of Fendi Casa. Close-up shots highlight the curved silhouette, texture, gold hardware and lettering, while patterned fabric wraps around the product in the central sequence.
Styleframes and visual direction
The styleframes define the palette, vertical set, composition and relationship between the bag and elements inspired by Fendi Casa.
Animatic and process
The animatic shows the preliminary camera, timing and motion choices before final rendering.
