Lavazza Infinite Pleasure

Vertical Infinite Zoom: the sequence starts with Turin and the Nitto ATP Finals–Lavazza logos, then moves through tennis, a Lavazza kiosk, Inalpi Arena, the chair umpire, “Forza Jannik!” fans and the Home of Masters bar before the partner lock-up.

Horizontal Infinite Zoom: from the Shanghai skyline, the sequence enters the Rolex Shanghai Masters stadium, moves through tennis and a Lavazza coffee shop, and ends on the tournament and Lavazza logos.

Vertical Infinite Zoom: the US Open stadium emerges from a Lavazza cup; the zoom moves through a tennis ball, fans, Lavazza spaces, on-court play and coffee moments before ending on the US Open and Lavazza Official Coffee logos.

Vertical Infinite Zoom: from the Wimbledon–Lavazza logos, the sequence moves through spectators, British traditions, coffee service, grass-court care, tennis and strawberries and cream before the closing logos.

Vertical Infinite Zoom: from an orange court, the sequence moves through tennis, a Madrid street with fans, the crowd and coffee preparation before the Mutua Madrid Open–Lavazza lock-up.

Vertical Infinite Zoom: the sequence moves through the clay court, spectators and Lavazza spaces at Roland-Garros, using illustrated transitions that end on the Lavazza Official Coffee–Roland-Garros lock-up.