Mullet Tea - Can Launch
Services
Art Direction
3D Animation
Commercial/Advertising
Production
2024
CGI commercial and campaign imagery for the Mullet Tea can launch, with a youthful concept designed by Anubi for social media and standalone advertising.
CGI campaign for the can launch
We collaborated with Mullet Tea on a CGI commercial and campaign imagery for the launch of its canned format. Aimed at a young audience, the concept was designed to work both as social content and as a standalone advertising film.
The 13.6-second sequence centers on the condensation-covered Hard Ice Tea Lemon can, with lemons, liquid and ice. The messages “Less Fragile”, “More Party” and “Now in Can” communicate the move from bottle to the new format.
Transcript
On-screen text: “Less Fragile”, “More Party”, “Now in Can”. The sequence shows the Mullet Tea Lemon can with lemons, ice and liquid, followed by a bottle-and-can packshot against the mountains.
